Craft Brewers Shun Product Name Dispute, Create “Collaboration not Litigation Ale”

In 2004, two craft brewers, Adam Avery of Avery Brewing of Colorado and Vinnie Cilurzo of Russian River Brewing of California, met at the Great American Beer Festival. Comparing notes about their respective product lines, they came to the uncomfortable realization that one of Avery’s beers shared the name “Salvation” with one of Cilurzo’s. Worse, both beers were Belgian ales — Avery’s Salvation is a Belgian golden ale and Russian River’s Salvation is a Belgian strong ale.

The two brewers found themselves on the brink of a product name dispute. Rather than calling in the lawyers, however, they drew upon their brewing talents to concoct a unique solution. Together, they set to work on a blend of the two Salvations. Cilurzo’s wife dubbed the blend “Collaboration Not Litigation Ale.” Two years later, the blend went into production as a seasonal brew.

Collaboration Not Litigation Ale, variously categorized as a Belgian strong ale or a Belgian brown ale, gets fairly high marks at RateBeer. At 8.97% ABV, however, lawyers with court in the morning might want to opt for something a little tamer.

While perusing the beer aisle in my local Whole Foods yesterday, I came across a fresh shipment of Collaboration Not Litigation Ale. As a conscientious lawyer, I was happy to see people avoid unnecessary litigation, and as a beer drinker, I was even happier to see that creative negotiation had brought more delicious beer into the world.

This entry was posted by Richard on Monday, April 19th, 2010 at 11:17 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response below, or trackback from your own site.

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  1. April 19th, 2010

    @ 11:31 am

    [...] This post was mentioned on Twitter by Ambivalent Ricky, 95years. 95years said: New On 95Years: Craft Brewers Shun Product Name Dispute,… http://bit.ly/cU5jzU #averybrewing #beer #litigation #russianriverbrewing [...]

  2. April 27th, 2010

    @ 1:24 am

    [...] Two craft brewers “found themselves on the brink of a product name dispute. Rather than calling in the lawyers, however, they drew upon their brewing talents to concoct a unique solution.” [95 Years] [...]

  3. April 29th, 2010

    @ 7:08 am

    [...] Walter Olson lets us know that two brewers had a choice to make when the both pick the same name for an ale: Collaborate or litigate? [...]

  4. September 6th, 2010

    @ 12:11 am

    Erik posted:

    This is so fierce. Apt that the photo of it is of a bomber – I’m sure this brew is bomb.

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